With this partnership, UFO Moviez’s cinema advertising network has expanded to 3808 screens from 3303 screens as on September 30, 2023
UFO Moviez, a in-cinema advertising network, has announced a partnership with TSR Films (TSR), a digital cinema integrator based out of Chennai. As per the company, the collaboration grants UFO Moviez exclusive advertising screen rights across TSR’s network of over 403 screens.
With this partnership, UFO Moviez’s cinema advertising network has expanded to 3808 screens from 3303 screens as on September 30, 2023. This will consolidate UFO’s position further as the country’s integrator of in-cinema screen inventory.
Commenting on the development, Sanjay Gaikwad, founder and managing director, UFO Moviez, said, “We are happy to partner with TSR Films and expand our reach to 403 new screens. This strategic partnership with TSR Films not only grants us access to 403 new screens, solidifying our presence in vibrant South Indian markets, but also expands our network to 3808 screens nationwide. We’re confident this collaboration will empower us to provide advertisers with superior offerings and deepen our penetration into the realm of in-cinema advertising.”
Moreover, it will help in substantially increasing UFO Moviez advertising screen count to 326 screens and 286 screens in high potential Tamil Nadu and Kerala markets respectively.
“This partnership with UFO Moviez signifies a significant milestone in the realm of cinema advertising. By amalgamating our regional proficiency with their expansive nationwide network, we are poised to unleash unparalleled revenue streams and network opportunities. Collectively, we aim to revolutionise the manner in which brands connect with moviegoers, thereby shaping the future landscape of in-cinema advertising in India.” Tan Sri M Ramasamy, chairman and group managing director, IRDK Land Group and TSR Group, added.
The partnership is expected to leverage TSR and UFO’s combined nationwide reach and UFO Moviez’s expertise in advertising and marketing.
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